Fans of the three-pointed star will love this new interactive exhibition at Mercedes-Benz World. Packed with hands-on experiences for all ages, ‘Driven: Icons and Innovation’ looks at the future of automotive progress through the eyes of Mercedes-Benz.

As always, safety comes first. A place where you can have a go at inflating an airbag to reveal key Mercedes-Benz safety stats and experience the full force of our pioneering safety technology.

Next, visit our Future Fuels section to see how we’re leading the way forward with exciting new technology for Hydrogen and Electric powered vehicles of the future.

En route, budding designers can create their very own car design in our professional Design Studio, while aspiring racing drivers can test their mettle in our Virtual v Reality Challenge. Pit yourself against 13-times Grand Prix winner David Coulthard as you race against the clock competing on Gran Tourismo® 5 to break the time Coultard set in his ‘Mercedes Live Race’ attempt.

To finish, explore the workings of a real life F200 Concept Car, or alternatively sit back and admire a selection of Mercedes-Benz icons in our Stars and Cars display of Hollywood screen performances.

Whatever gets your pulse racing – discover ‘Driven: Icons and Innovations’ at Mercedes-Benz World today. Open to visitors from 10am to 6pm, 7 days a week. Admission is FREE.

Call 0870 400 4000 for more information.