Around the world, the famous three-pointed star is not only recognised as a symbol of quality and safety, it also denotes a proud heritage, a lineage that can be traced back to the very first automobile, patented in 1886 by Carl Benz.
Initially, he and Gottlieb Daimler were rivals, two bold innovators making their way in the fledgling motor industry. Eventually though, competition made way for collaboration and in 1926 their businesses merged and Mercedes-Benz was born.
The founders’ pioneering spirit influenced everything the company did and has done since. Many of the motor industry’s key innovations can be credited to Mercedes-Benz – from the diesel engine to groundbreaking safety features such as airbags, crumple zones, and ABS.
Today, the innovation continues with new initiatives such as Night View Assist Plus being developed all the time. But while Mercedes-Benz is always looking to the future, we also understand the merits of acknowledging the past. Just ask AMG designer Mark Featherston, who drew inspiration from the legendary 300 SL “Gullwing” to create the sensational new SLS AMG.
