During 2008 Mercedes-Benz unveiled a new concept vehicle. The ConceptFASCINATION design study embodies the dynamic, emotive flair of a coupé, while providing spacious luxury for four passengers and a load compartment floor measuring approximately one metre squared. ConceptFASCINATION’s design and execution has two main objectives – to have sporty coupé appeal, plus the high level of utility offered by a spacious and elegantly ergonomic interior.
The designers achieved this apparent paradox with cleanly flowing organic shapes – the passenger compartment arises smoothly from the strong lines of the bonnet, while the contours across the doors and wheel arches flow smoothly upwards towards the neatly tapered rear. The subtle arc of the roofline is made more fluid by the continuation of the windscreen into a panoramic glass roof that spans the length of the passenger compartment, enhancing the feeling of space and light.
The unconventional proportions echo the long-established bodyplan of the shooting-brake, a vehicle design with its own vigorous and dynamic charisma. The E-Class forms the technical basis of the design, with its smooth ride and aura of luxury present throughout.
The interior is perhaps the ConceptFASCINATION’s most distinctive feature, and is inspired by equestrianism. Light-coloured leather upholstery and wood trim create a sense of airy comfort, while a saddle-coloured leather central console separates the seats. In the load area, a wooden floor inlaid with protective aluminium strips opens to reveal compartments containing binoculars and a high quality digital camera, ideal for touring. Beneath the central smoked glass table is a refrigerator compartment for drinks and a humidor for storing cigars, as befits a luxurious lifestyle.