Mercedes-Benz is a marque synonymous with style, precision and excellence. And that’s why we lend our support and sponsorship to significant events in the annual calendars of fashion, motorsport and golf. Without exception, these events mirror our own passion for performance, glamour and sporting excellence, and help us connect with likeminded people around the world.

Design is what distinguishes Mercedes-Benz from the herd, and it’s our appreciation of beauty and the emergence of new trends that makes us the perfect partner for London Fashion Week and other global fashion events. For many years Mercedes-Benz has supported the work of designers and fashion houses, by sponsoring fashion events in major cities including Berlin, Stockholm, Beijing and Moscow, and by working with designers to showcase our cars and their clothes in harmony. GQ Magazine’s annual list of the world’s best-dressed men is also sponsored by Mercedes-Benz.

From the dawn of motor racing to the next Grand Prix, Mercedes-Benz has designed, devised and built the cars, engines and technologies that have pushed drivers further, faster. Our connections to motorsport are rich and diverse, and today Mercedes-Benz continues our tradition of success in Formula One, with the Mercedes AMG Petronas team, and in the German Touring Car Masters (DTM). AMG, our performance brand, also provides the Formula 1 Safety Car and Formula 1 Medical Car. Mercedes-Benz engines, supplied to Formula 1 teams since 1994, have powered the wins of two constructors and four drivers championships. Mercedes AMG has enjoyed phenomenal success in the DTM, winning 165 races since 1988.

Matching our love of precision and performance, golf is a natural connection for Mercedes-Benz. As well as sponsoring major golfing competitions such as the Masters, The Open Championship and the PGA Championship, Mercedes-Benz invites amateur golfers to play like pros in our own prestigious tournament. The Mercedes Trophy grows each year, and our last tournament saw 65,000 golfers in 60 countries join the action, culminating in the final match in Stuttgart. The winner of the Mercedes Trophy gets a chance to make history – with an invitation to play at The Open Championship.