Of all the hot tickets at London Fashion Week, none fired the imagination quite like the Giles Deacon & Mercedes-Benz after show party. On 19 September, fashionistas, models and celebrities gathered not only to celebrate the acclaimed British designer’s SS12 collection but also to catch a glimpse of the stunning new Concept A-CLASS.

Giles Deacon himself was already well acquainted with the concept model, having styled our iconic photo shoot featuring top model Jessica Stam. So he knew it would be a perfect match for his own head-turning designs. And with its bold stance, sculpted forms and unique dot grille, the groundbreaking concept car didn’t disappoint.

Of course, such a successful collaboration is nothing new to Mercedes-Benz. As a brand synonymous with innovation and beauty, we’ve a longstanding relationship with the fashion world and are proudly associated with prestigious events around the world - from London to New York, Paris and Milan.

The star-studded Giles Deacon after show party simply confirmed what a vibrant, exciting relationship this continues to be.