Mercedes-Benz UK welcomed customers to 'The New Dimension' as the all-new Actros was revealed at the VIP Launch event in the Hilton Metropole Birmingham on 23 April 2012.
Over 500 national fleet and dealer guests attended the event and were treated to a stunning product 'reveal' experience showcasing the ground breaking innovation featured in the new Actros in terms of Comfort, Economy and Driving Dynamics.
The product reveal was followed by two product briefing sessions, explaining in more detail the benefits and commercial advantage offered by the new Actros. The event was rounded off by dinner and an evening of entertainment, including a sensational light show from 'Laserman', music from Escala and comedy from John Bishop.
Sam Whittaker, Director of Truck Sales and Marketing said: "We were determined to create the 'wow' factor and give our UK customers an unforgettable experience as we introduced them to the new Actros, the real flagship in our range".