| | Rationalised production, awards and prizes |
| In production and sales, the Unimog now moved ahead at a quicker pace. The sales outlets taken over from Boehringer were gradually integrated into the sales organisation of Daimler-Benz, for whom tractors were a new field of activity at the time. More rationalised production in the vehicle plant helped to reduce costs and increase sales. Nonetheless, the Unimog was only permitted to bear the Mercedes star in its radiator grille from 1953, and it was not until 1956 that the Mercedes emblem replaced the previous ox-head trademark. Awards, prizes (e.g. from DLG) and seals of approval helped to establish the Unimog in the market. |
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Model ranges
