 | | | The Mercedes name is protected by law |
| On 26 September 1902 the Mercedes name - submitted as a trade mark by DMG (Daimler-Motoren-Gesellschaft) - was protected by law. This official christening was inspired by Emil Jellinek, an instrumental figure in the development of Daimler cars from 1898. Jellinek demanded ever faster and more powerful cars, which he could enter in races under the pseudonym Mercédès, the first name of his daughter born in 1889. The first genuine "Mercedes" was a 35-hp racing car full of innovative technology which celebrated spectacular success in the Nice Week race meeting in March 1901. |
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